Lorrie Morgan-Ferrero has released the ‘Copywriting TNT’, July 3, issue 27. KIm Castle’s article titled “Is What You’re Selling Hurting Your Sales?” is included in this issue.


Lorrie Morgan-Ferrero has released the ‘Copywriting TNT’, July 3, issue 27. KIm Castle’s article titled “Is What You’re Selling Hurting Your Sales?” is included in this issue.

Contents

KIm Castle’s article titled “Is What You’re Selling Hurting Your Sales?” begins with:

“Four Ways You Can Make the Most of What You’ve Got– Whatever It Is By Kim Castle , BrandU�

[NOTE: Some words in this article have been disguised to avoid triggering sp^m filters.]

If you’re selling a boatload, and I mean a BOATLOAD, then what you’re selling probably isn’t hurting your sales. But if you find yourself struggling emotionally to keep your business a float, trying to figure out how to communicate to customers the value of whatever you have to sell them, then the answer is a resounding yes!

The operative word is “WHAT” you’re selling. I don’t mean a specific service or product– like cell phone service or a cup of coffee. Very often, the challenge in getting people to understand your product or service value and then buy it stems from what you “think” you are selling”.

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Links

Go to The Red Hot Copywriting Bootcamp for more information.

Go to Copywriting TNT to sign up for the ezine.