Wireless Carriers Need to Focus on Customer Experience

Wireless carriers need to focus on customer experience, according to a new report by JupiterResearch.

Wireless carriers need to focus on customer experience, according to a new report by JupiterResearch.

Key findings of JupiterResearch include:

– Consumers get mobile communities on their computers for free and expect the same on their cell phones

– A focus on consumer experience can help bring the mobile community services

– Cell phones are still primarily used for personal or one-to-one communication.

Julie Ask, JupiterResearch Research Director, said: “Wireless carriers that have not launched a marketing campaign or service tied to MySpace in an attempt to generate marketing buzz, acquire young customers, or drive data usage, are in the minority among wireless carriers today”. [source]

To read the complete press release, click here.

To visit JupiterResearch website, click here.