32% of European Mobile Users are Willing to Pay for Mobile Content

32% of European mobile users are willing to pay for mobile content and services beyond basic messaging, according to a new report by JupiterResearch.

32% of European mobile users are willing to pay for mobile content and services beyond basic messaging, according to a new report by JupiterResearch.

Key findings of JupiterResearch include:

– 79% of mobile users use services for SMS

– 28% use mobiles for MMS

– Animations and games registered 15% adoption.

Thomas Husson, Analyst at JupiterResearch, said: “Return on investment will therefore take significantly longer to achieve than many companies expect.

Facing price pressure on voice, mobile operators now have to move beyond the lucrative youth market to recoup their investment in 3G networks”.

To read the complete press release, click here.

To visit JupiterResearch website, click here.