Moya’s Featured Article: Building Additional Revenue Streams for Your Paid Membership Site
Read Cody Moya’s article titled “Building Additional Revenue Streams for Your Paid Membership Site”.
Cody Moya’s article is reprinted here.
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Building Additional Revenue Streams for Your Paid Membership Site
One of the major benefits of owning and operating a paid membership or subscription based web site is the ability to use that site to generate a steady, predictable and reliable source of income. While many web site owners try to rely on unsteady sources of income such as affiliate income and other similar sources, the paid web site owner can instead count on a steady revenue stream from his or her paid membership web site. This steady stream of revenue certainly makes it easy to budget and pay the ongoing expenses of running the business.
Having a paid base of members means that you have a steady stream of income, month after month. These paid members will help to pay for the ongoing cost of running your web based business, and make a tidy profit for you every month. A properly run paid membership web site will be highly attractive, much sought after and best of all very profitable to its owner.
In addition, the owner of a paid membership web site is able to use affiliate programs to draw additional revenue. There are always a large number of web retailers seeking a way to draw visitors, and customers, to their sites, and they are often willing to pay handsomely in order to generate that traffic.
One of the most popular ways for owners of web based businesses to draw customers to their sites is through affiliate links. Web site owners are invited to place affiliate links on their web sites, and they are rewarded with a commission on the sale each time a customer clicks through that affiliate link and makes a purchase. These commissions vary, but they tend to be at least 20%, and in some cases they can rise to 50% or more.
When looking for affiliate income for a paid membership web site, however, it is important to choose those with whom you associate very carefully. It is important to remember that your paying base of customers has come to rely on you and your web site as a source of quality information. If you start filling up your web site with affiliate links of little interest to your subscriber base, you may find yourself alienating your precious list of paid members.
When evaluating a potential affiliate link, the first thing to do is to ascertain whether visiting that site will provide your members with relevant and interesting information, with valuable products that are related to the information on your web site, or with both. If the answer to this question is no, it is best to politely decline the offer of an affiliate link.
An affiliate link placed on a paid membership web site should serve two purposes. First, it should deliver added value to your members, and secondly it should earn you an additional stream of income. It is important that the affiliates you choose satisfy both criteria.
There is some debate on the value affiliate links provide to free content sites. In many cases, a visitor to a free content site may simply jump on to an affiliate site, never to return or provide any advertising or affiliate income. With a paid membership site, however, this is not a concern, since your members have already paid for the content they receive. And since they have paid for that content, they are likely to return to the web site over and over, no matter where else they may roam on the Internet.
ABOUT THE AUTHOR:
Cody Moya writes about Profitable Memberships in his Free Courses on Internet Marketing. You can sign up for his free Courses and get additional information at his website: http://FreeInternetMarketingCourses.com
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*IMNewswatch would like to thank Cody Moya for granting permission to reprint this article.
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