Search sales increased 70% year-over-year, according to the Q1 Search Trend Report by Performics. Campaign size and cost increased 40% between the first quarter of 2005 and the first quarter of 2006.


Search sales increased 70% year-over-year, according to the Q1 Search Trend Report by Performics. Campaign size and cost increased 40% between the first quarter of 2005 and the first quarter of 2006.

Additional key findings of the report include:

– ROI realized by search advertisers in March was strongest in the past 15 months.

– Higher priced and competitive terms played a more significant role during the holiday season, compared to the first quarter.

– Consumers, in the first quarter of 2006, tended to click on more specific keywords, compared to the fourth quarter of 2006.

– Consumers, in the fourth quarter of 2005 tended to click on generic category items which garner higher costs per click.

– Keywords priced over $1 decreased to 5% in the end of the first quarter, compared to 7% in the end of the fourth quarter of 2005.

– Total clicks on keywords decreased to 4%, compared to 11% in the fourth quarter of 2005.

– The average Cost per Keyword decreased nearly 50% to $30, compared to %59 in fourth quarter of 2005.

Performics is the performance marketing division of DoubleClick. DoubleClick is a provider of digital advertising technology and services.

LINKS:

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For more information on the company, visit Performics.