Google AdWords blog has provided an explanation of Maximum CPC, Average CPC and Minimum CPC.


Google AdWords blog has provided an explanation of Maximum CPC, Average CPC and Minimum CPC.

CPC is an abbreviation for cost-per-click. CPC refers to the cost that advertisers pay (per click) when a user clicks on their ad.

Google’s explanations include:

– Maximum CPC is a maximum amount that is set by the advertisers. It defines the most they wish to pay for a click on a keyword.

– Average CPC is an average. Each click advertisers receive may have a different CPC depending on a variety of factors, Google shows the Average CPC for advertisers.

– Minimum CPC is an amount based on the keyword’s Quality Score that is assigned to each keyword in advertisers account.

To read the complete blog post, click here.

For more information on Google AdWords, visit AdWords Help Center.

To go to Google AdWords, click here.