Seth Godin’s latest blog post is titled “Black, white and grey”. Godin talks about ‘white hat’ and ‘black hat’ marketers and the grey area, which is a “slippery slope”.


Seth Godin’s latest blog post is titled “Black, white and grey”.

Godin talks about ‘white hat’ and ‘black hat’ marketers and the grey area, which is a “slippery slope”.

Godin says, “It’s a slippery slope. Is it okay to vote for your site a million times in an online poll? What about encouraging your readers to vote for you a million times? Digital systems have so much leverage that sooner or later, a line gets crossed.

I worry that it’s inevitable that black and white are mixing. That brands we trust send out spam, but call it a legitimate use of their privacy policy”. [source]

Link

Go to Seth Godin’s Blog to read the complete post.

 

 

 

 

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