Lorrie Morgan-Ferrero has released ‘Copywriting TNT’ June 26 volume 4, issue 26. Morgan-Ferrero’s article in this issue is titled “How to Write Compelling Copy that Begs to Be Read”.


Lorrie Morgan-Ferrero has released ‘Copywriting TNT’ June 26 volume 4, issue 26.

Morgan-Ferrero’s “How to Write Compelling Copy that Begs to Be Read” begins with: “‘To believe your own thought, to believe that what is true for you in your private heart is true for all men – that is genius.’ Ralph Waldo Emerson

Want to know one of my secrets to getting my copy très conversational? Bridge phrases! You know. That throw-away language my journalism school professors called ’empty and useless.’ The connector phrases that keep the pace going – like a bucket brigade! Direct mail copywriter Maxwell Ross used that concept to illustrate how copy should flow”.

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Go to Red Hot Copy to subscribe to Morgan-Ferrero’s ezine.