Companies are going to spend $26 billion on internet marketing by 2010, according to Interactive Marketing Channels to Watch in 2006 by Forrester Research.


Companies are going to spend $26 billion on internet marketing by 2010, according to Interactive Marketing Channels to Watch in 2006 by Forrester Research.

Additional findings of the report include:

– Media and communications companiess are leading in exploring adopted channels.

– Over 60% of media and communications use or plan to use email marketing, social marketing, and rich media email and display ads.

– They also use or plan to use contextual and behavioral targeting, blogs/social networks, RSS feeds and mobile marketing within the next year.

– 38% of the respondents are piloting or are expecting to pilot blogs or social networks.

The survey was conducted online on over 250 interactive marketers. Two-thirds of the companies who responded have revenues exceeding $1 billion. 30% have over $30 billion in sales.

The Interactive Marketing Channels to Watch in 2006 is priced at $249.

LINKS:

For more information and to purchase the report, click here.

For more information on the company, visit Forrester Research.

 

 

 

 

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