Online marketing in the UK is let down by a lack of education, according to a study by Coremetrics. 71% of marketers feel that education has not equipped them for information led organizations of today.


Online marketing in the UK is let down by a lack of education, according to a study by Coremetrics. 71% of marketers feel that education has not equipped them for information led organizations of today.

Additional key findings include:

– Over half of the participants said they wanted to improve their analysis and measurement skills.

– 42% said they want to strengthen their search engine marketing techniques.

– Over one quarter said they need to improve their information architecture.

– 42% said they wished for a greater understanding of user behavior and habits.

Coremetrics is a provider of on-demand web analytics and precision marketing solutions.

LINKS:

For more information on the study, click here.

For more information on the company, visit Coremetrics.

 

 

 

 

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