Total Alternative Media Spending Rose 18.8% in 2005

Total alternative media spending rose 18.8% and reached to $97.66 billion in 2005, according to a new report ‘Alternative Advertising & Marketing Outlook 2006’ by pqmedia.

Total alternative media spending rose 18.8% and reached to $97.66 billion in 2005, according to a new report ‘Alternative Advertising & Marketing Outlook 2006’ by pqmedia.

Key findings of pqmedia include:

– Spending on alternative media strategies reached to $53.37 billion in Q1 of 2006

– The alternative advertising sector is expected to 19.9% in 2006

– Alternative marketing is expected to increase 17.6%

– The largest alternative media subsegments include event marketing, cable advertising, and Internet advertising

– The fastest growing subsegments include user-generated media, mobile marketing, and videogame advertising.

For more information on pqmedia’s Alternative Advertising & Marketing Outlook 2006 report, click here.

To visit pqmedia website, click here.