35% Companies Plan to Incorporate Corporate Weblogs in 2006

35% of companies plan to incorporate corporate weblogs in 2006, according to a study by JupiterResearch. By the end of 2006, 70% of all websites will have incorporated weblogs.

35% of companies plan to incorporate corporate weblogs in 2006, according to a study by JupiterResearch. By the end of 2006, 70% of all websites will have incorporated weblogs.

Additional key findings include:

– Currently 34% companies have already incorporated weblogs.

– Currently 64% executives spend $500,000 to deploy and manage weblogs.

– 32% of marketing executives said they use weblogs for word-of-mouth marketing.

Greg Dowling, Analyst at JupiterResearch and author of the report, said: “Site operators should leverage existing Web content management best practices and functionality to decrease total cost of ownership, promote unified branding and increase site security.” [Source]

LINKS:

For more information on the report, click here.

For more information on the company, visit JupiterResearch.