In Q1 of 2006 the average number of active keywords receiving one click or conversion per month / per campaign has grown by 36%, according to a report by DoubleClick.


In Q1 of 2006 the average number of active keywords receiving one click or conversion per month / per campaign has grown by 36%, according to a report by DoubleClick.

Key findings of DoubleClick include:

– The total number of clicks has risen by 24%

– Compared to Q4 of 2005, the total number of active keywords per campaign also increased

– The cost of both keywords and clicks dropped in the first quarter

– Year-over-year growth in the number of active keywords is between 30% and 40%

– Cost of clicks and keywords dropped in the first quarter

– Campaign size has grown 36% over last year based on active keywords.

To read the complete report, click here.

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To visit DoubleClick website, click here.