David Garfinkel’s latest blog post is titled “Watch Out For Ideas That Look Good On Paper… Every Piece of Paper, That Is, Except Your Company’s Financial Statement”.


David Garfinkel’s latest blog post is titled “Watch Out For Ideas That Look Good On Paper… Every Piece of Paper, That Is, Except Your Company’s Financial Statement”.

Garfinkel says, “One of my favorite writers in the hard-bitten school of realbusiness is direct marketing virtuoso Denny Hatch, who writes a monthly print column for Target Marketing Magazine. This month what he wrote about was so important I implored him for permission to reprint his column online, and he graciously agreed”. [source]

Link

Go to World Copywriting Institute Blog to read the complete post.