Shawn Collins’ latest blog post is titled “DMA Thinks Affiliate Marketing Needs a Babysitter”.


Shawn Collins’ latest blog post is titled “DMA Thinks Affiliate Marketing Needs a Babysitter”.

Collins says, “The DMA’s Internet Marketing Advisory Board has published a report, “Best Practices for Online Advertising Networks and Affiliate Marketing.”

According to the five point report from the DMA, their members should:

1. Obtain assurances than affiliate networks comply with laws and DMA guidelines for ethical business practice

2. Perform due diligence on the affiliate networks

3. Always utilize a written contract/agreement

4. Include specific parameters for ad placement

5. Monitor ad placements” [source]

Link

Go to Affiliate Tip Blog to read the complete post.