Direct Marketing Association has releases a new document: ‘Best Practices for Online Advertising and Affiliate Marketing Networks’.


Direct Marketing Association has releases a new document: ‘Best Practices for Online Advertising and Affiliate Marketing Networks’.

The document will guide online marketers to protect and grow their brands in the online environment. It also provides guidance to marketers for employing affiliate marketing in their media plans.

Matt Blumberg, co-chair of DMA’s Interactive Marketing Advisory Board, said: “Preserving the security, integrity, and growth of brands online is more important now than ever as the interactive marketing landscape continues to evolve,

DMA’s Best Practices for Online Advertising and Affiliate Marketing Networks provides all marketers with an opportunity to foster an environment in which both brands and customer relationships can flourish”. [source]

To read the complete announcement and DMA’s new document, click here.

To visit DMA website, click here.