IPG’s Emerging Media Lab has launched User Generated Content Practice. The new practice is aimed at helping clients understand blog, video-sharing services and podcasts.


IPG’s Emerging Media Lab has launched User Generated Content Practice. The new practice is aimed at helping clients understand blog, video-sharing services and podcasts.

The new group will conduct research to understand the user-generated content.

According to an initial study conducted, 86% of users who create video are male.

72% of users who create video are under 25 years of age.

In regard to advertising, 25% said they have already made brand-focused content. 32% said they would be willing to make brand-focused content.

The new group will be led by Brian Monahan, director of IPG Emerging Media Lab.

LINKS:

For more information on the User Generated Content Practice, click here.

To download a sample of Brian Monahan’s research, visit IPG Emerging Media Lab.

For more information on the company, visit Inter Public Group.

 

 

 

 

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