The entertainment and media industry will increase at a 6.6% compound annual growth rate and reach to $1.8 trillion in 2010, according to a new report ‘Global Entertainment and Media Outlook: 2006-2010’ by PricewaterhouseCoopers.


The entertainment and media industry will increase at a 6.6% compound annual growth rate and reach to $1.8 trillion in 2010, according to a new report ‘Global Entertainment and Media Outlook: 2006-2010’ by PricewaterhouseCoopers.

Key findings of PricewaterhouseCoopers include:

– Global spending via online and wireless channels reached $19 billion in 2005

– Global spending via online and wireless will increase to $67 billion by 2010

– Continued expansion in the broadband household universe will be a major growth driver

– There will be 433 million broadband households by 2010

– Global advertising will increase to $521 billion in 2010 from $385 billion in 2005

– Internet advertising will grow to $51.6 billion at an 18.1 percent CAGR

– Internet access will increase to $214 billion at an 11.9 percent CAGR.

James O’Shaughnessy, U.S. Leader of PricewaterhouseCoopers Entertainment & Media practice, said: “Video games and the Internet will be the fastest-growing segments, with compound annual increases of 8.9 and 8.4 percent, respectively”. [source]

To read the complete report, click here.

To visit PricewaterhouseCoopers website, click here.