Podbridge and Ingenio have announced a partnership. The companies are going to integrate Ingenio pay per call ad listings and Podbridge’s podcast network.


Podbridge and Ingenio have announced a partnership. The companies are going to integrate Ingenio pay per call ad listings and Podbridge’s podcast network.

The integration will help the publishers to reach more people with highly targeted podcasts, according to Ingenio.

The Podbridge service enables advertisers to:

– track the number of listens

– track downloads

– insert ads on a dynamic basis

– place ads by demographics and geography

– rotate multiple ads, and manage campaign budgets.

Marc Barach, Chief Marketing Officer of Ingenio, said: “Today’s announcement further demonstrates our strategy to build out our advertising network to incorporate innovative, highly-qualified distribution for our advertisers – both online and offline. By partnering with Podbridge, we are making it easy for our advertisers to get on the ground floor of a very exciting new ad medium”. [source]

To read the complete press release, click here.

To visit Ingenio website, click here.

To visit Ingenio website, click here.

 

 

 

 

 

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