MSN has formed an alliance with LivePlanet. The companies will launch Fan Club: Reality Baseball.


MSN has formed an alliance with LivePlanet. The companies will launch Fan Club: Reality Baseball.

Fan Club: Reality Baseball is an online original content which will be launched under MSN Originals.

The content will allow users to control the day-to-day happenings of the Schaumburg Flyers. The Schaumburg Flyers are a professional minor league baseball team in Chicago.

Reality Baseball will update content everyday, including stories of the Flyers’ players, coaches, wives, girlfriends and personalities.

MSN users will be allowed to vote on key decisions, including batting lineup, fielding positions and pitching roster.

Fan Club: Reality Baseball is expected to launch on July 11, 2006.

Joe Michaels, director of business development for MSN, said: “”˜Fan Club’ is a great example of what we’re doing with MSN Originals: providing our audience with new and engaging entertainment experiences and opening up significant opportunities for advertisers.” [Source]

MSN Originals combines video, interactive community features and editorial content that is integrated with MSN network, including MSN Lifestyle, MSN Spaces and MSN Video.

LINKS:

For more information on Fan Club, click here.

For more information on MSN Originals, visit MSN Originals.

For information on LivePlanet, visit LivePlanet.