GroupM has acquired M80, an online word-of-mouth marketing company.


GroupM has acquired M80, an online word-of-mouth marketing company.

GroupM is a media communications investment company.

M80 manages the word-of-mouth communications through community activation and viral marketing. M80’s clients include Microsoft, SegaAmerica, Universal Music Group, Twentieth Century Fox and the NBA.

Rob Norman, CEO of GroupM Interaction, said: “Word of mouth at internet speed and user generated content are of increasing importance and M80 are already engaged with many of our clients and delivering huge value”. [source]

To read the complete press release, click here.

To visit GroupM website, click here.

To visit M80 website, click here.

 

 

 

 

 

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