Nielsen//NetRatings has added online audio/video content to their internet measurement services. Nielsen//NetRatings is going to measure digital audio and video content using SiteCensus.


Nielsen//NetRatings has added online audio/video content to their internet measurement services.

Nielsen//NetRatings is going to measure digital audio and video content using SiteCensus. SiteCensus is Nielsen//NetRatings’ web analytics tool which provides publishers with digital audience data.

Nielsen//NetRatings will expand their internet measuring capabilities, by:

– Leveraging current Nielsen//NetRatings products and technologies.

– Enhancing their metering technology to deliver comprehensive measurement of digital media usage.

– Building on their partnership with Nielson Media Research and develop integrated measurement services for Internet and television convergence.

Nielsen//NetRatings’s service will capture and report all PC-consumed content, including live , downloaded, transferred and replayed streams.

LINKS:

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For information on the company, visit Nielsen//NetRatings.