Nielsen Media Research is planning to expand its coverage to the Internet and mobile phones.


Nielsen Media Research is planning to expand its coverage to the Internet and mobile phones.

Nielsen Media Research’s ‘Anytime Anywhere Media Measurement’ (A2/M2) initiative will provide technology to measure new ways consumers are watching television, such as on the Internet, outside the home, via cell phones and iPods.

Key components of A2/M2 will include:

– Focus on providing accurate measurement of in-home television viewing

– Measurement of online streaming video

– Addition of Out-of-Home measurement in Nielsen’s People Meter samples

– Introduction of electronic measurement in all local markets.

Nielsen Media Research is planning to a new research to measure viewer ‘engagement’ in TV programming, according to Nielsen Media Research.

To read the complete announcement, click here.

To visit Nielsen Media Research website, click here.

 

 

 

 

 

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