Behavioral Targeting Transforms Effectiveness of Online Advertising Campaigns

Behavioral Targeting is transforming effectiveness of online advertising campaigns, according to ‘Effective Targeting’, a new report by JupiterResearch.

Behavioral Targeting is transforming effectiveness of online advertising campaigns, according to ‘Effective Targeting’, a new report by JupiterResearch.

Advertisers and agencies who tried early online behavioral targeting services are getting positive results, according to JupiterResearch.

Key findings of JupiterResearch include:

– 88% of behavioral targeting agencies are ‘very or somewhat satisfied’ with their advertising efforts in past 12 months

– 56% of agencies that did not use behavioral targeting are ‘very or somewhat satisfied’ with their advertising efforts in past 12 months.

Emily Riley, Analyst at JupiterResearch, said: “While behavioral targeting is still a new form of targeting for online advertisers and content publishers, early adopters are demonstrating its significance, especially advertisers with long purchase cycles,

Now is the time for publishers and service providers to capitalize on advertisers’ optimism and offer a behavioral targeting solution”. [source]

‘Effective Targeting’ report price is $1500.

To read the complete press release, click here.

To buy ‘Effective Targeting’ report, click here.

To visit JupiterResearch website, click here.