PC In-Game advertisement revenue will increase from $80 million in 2005 to $400 million by 2009, according to Parks Associates, a market research and consulting firm.


PC In-Game advertisement revenue will increase from $80 million in 2005 to $400 million by 2009, according to Parks Associates, a market research and consulting firm.

Key findings of Parks Associates include:

– Most in-game ads are in the automotive, food and beverage, apparel and lifestyle industries

– Males aged 18″“34 are open to see advertising in games

– 29% of surveyed people said that they would not mind seeing ads in games as long as it helps enhance game play

– 49% prefer product placement over pre-game ads.

Yuanzhe (Michael) Cai, director of broadband and gaming, said: “Advertisers will soon realize they can reach the whole family using games. More and more adults play video games with their children and teens are even playing games with their parents. In addition, the 35-54 female gamers, who spend tens of hours playing casual games every month, are undermonetized”. [source.