One in four online advertisers are going to use behavioral targeting by 2007, according to a report by JupiterResearch. According to JupiterResearch there are two forms of behavioral targeting, including extended content targeting and purchase intent targeting.


One in four online advertisers are going to use behavioral targeting by 2007, according to a report by JupiterResearch.

According to JupiterResearch, there are currently two forms of behavioral targeting, including:

– Extended content targeting: Extended content targeting focuses on the displayed interest of a group of people. It allows advertisers to target such a group while they are viewing other types of content.

– Purchase intent targeting: Purchase intent targeting is used by advertisers to define a particular audience at a particular stage in a purchase or conversion cycle.

Additional key findings of the report include:

– 88% of the advertising agencies that have used behavioral targeting in the past 12 months are ‘very or somewhat satisfied’.

– 56% of the advertising agencies that did not use behavioral targeting are ‘very are somewhat satisfied’ with their advertising methods in the past 12 months.

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For more information on the report, click here.

For information on the company, visit JupiterResearch.

 

 

 

 

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