91% said Online Media Environment is Empowering The Advertisers

91% of surveyed people said that the online media environment is empowering the advertisers, according to American Advertising Federation.

91% of surveyed people said that the online media environment is empowering the advertisers, according to American Advertising Federation.

Key findings of American Advertising Federation include:

– 42% said that paid search is offering the highest ROI platform

– Advertising executives find blogs risky, less effective advertising medium than user-generated content websites

– 15% said online video decreased their network spend

– Paid search will reach to 23% of total online budget in 2010

– The top five most successful digital media campaigns over the last year were

— Burger King

— Apple and Verizon (tie)

— Volkswagen

— Axe.

To read the complete press release, click here.