Large and Mid-Sized Companies Lag in WoM Marketing Strategies

Large and mid-sized companies lag in mastering word of mouth marketing strategies, according to ‘Managing Word of Mouth Online’, a new research report by JupiterResearch.

Large and mid-sized companies lag in mastering word of mouth marketing strategies, according to ‘Managing Word of Mouth Online’, a new research report by JupiterResearch.

Key findings of JupiterResearch include:

– 66% of small companies monitor WoM on an ongoing basis

– 33% of large companies monitor WoM on an ongoing basis

– 90% of large companies believe that consumer recommendations are important to influence other consumers’ purchase decisions

– Large companies are more likely to assign WoM management to PR and marketing groups.

David Schatsky, President of JupiterKagan, said: “Companies of all sizes should leverage the tools available today to enhance their ability to monitor and control consumer product discussions that can directly impact their business”. [source]

To read the complete report, click here.

To visit JupiterResearch website, click here.