681,000 UK people visited sports or gambling websites in the first week of 2006 FIFA World Cup, according to a report by Nielsen//NetRatings.


681,000 UK people visited sports or gambling websites in the first week of 2006 FIFA World Cup, according to a report by Nielsen//NetRatings.

Key findings of Nielsen//NetRatings include:

– 2,542,000 people were online in the UK during the first week of the World Cup

– 1.3 million people visited BBC website

– Ladbrokes was the most popular gambling website with 114,000 visitors

– Sports fans averaged 21 minutes online on sports or gambling sites.

“Despite the fact that it was the hottest day of the year, almost a million sports fans still visited a sports or gambling website on the day of England’s opening game against Paraguay.

Traffic, during the week peaked the day after the first game with over 1.1 million sports fans going online ““ most likely for the postmatch analysis on what was considered a rather poor performance by England, despite opening with a win.” [click here]

To read the complete report, click here.

The report is in PDF format. You will need Adobe Acrobat to read this report. To download a free acrobat reader click here.

 

 

 

 

 

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