TiVo has launched ‘TiVoCast’, a new service to deliver broadband video directly to the television sets of TiVo subscribers.


TiVo has launched ‘TiVoCast’, a new service to deliver broadband video directly to the television sets of TiVo subscribers.

The TiVoCast service will turn Web video into television by bringing broadband content to the TV set, according to Tivo.

Tivo’s broadband video content will include:

– National Basketball Association (NBA) and Women’s National Basketball Association (WNBA)

– The New York times

– Heavy.com

– iVillage

– CNET

– Danger Rangers

– H2O

– Union on Demand

– Rocketboom

– Here!

Tivo is going to offer the content free of charge to subscribers. TiVo and its partners will be able to integrate advertising within the content.

Tara Maitra, TiVo’s Vice President and General Manager, Programming, said: “The TiVoCast service provides niche networks and broadband content suppliers, for which the economics of television distribution might not make sense, a way to connect with audiences in the living room via their favorite medium for watching video, TV and TiVo”. [source]

To read the complete press release, click here.

To go to Tivo website, click here.

 

 

 

 

 

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