comScore Networks has launched “˜comScore qSearch Retail’ a service to measure the impact of web search behavior on consumer spendings.


comScore Networks has launched “˜comScore qSearch Retail’ a service to measure the impact of web search behavior on consumer spendings.

comScore qSearch Retail observes consumer Web search at major engines, search ad impression exposures and click activity.

“qSearch Retail Quantifies Offline, Same-Session Online and Latent Online Consumer Purchases Influenced by Web Search at Major Search Engines”. [source]

comScore qSearch Retail will enable users to know:

– Impact of search on multi-channel purchases

– Latency analysis

– Searcher metrics

– Click metrics

– Attitudinal analysis of searchers.

John Miniati, vice president of comScore Networks, said: “It’s increasingly clear that consumers who search for products online will often visit brick-and-mortar locations to complete their purchase. In today’s economy, retailers who offer both a strong online and strong offline presence have a distinct advantage”. [source]

To read the complete press release, click here.

To visit comScore website, click here.