150 Million Consumers Visited Travel Websites

150 million consumers visited travel websites and Annual online travel revenues exceeded $60 billion in 2005, according to comScore Networks.

150 million consumers visited travel websites and Annual online travel revenues exceeded $60 billion in 2005, according to comScore Networks.

In 2005, there was 35% increase in travel website visits than 2004. Branded supplier sites earned 57% of online travel dollars in 2005 which was up from 55% in 2004.

With the growth of travel industry, consumers have been slowly migrating from online agencies to branded airline, hotel or car rental supplier sites, according to comScore.

Sara Stevens, director of comScore Travel Solutions, said: “The Web is extraordinarily well-suited to helping consumers make travel plans and increases in home broadband penetration should continue to fuel growth in the online travel sector”. [source]

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