Michel Fortin offers subscribers an eighteen-minute free video on “How to Write Mouthwatering Copy”. The video shows a real client’s sales copy torn apart and rewritten, according to Fortin.


Michel Fortin offers subscribers an eighteen-minute free video on “How to Write Mouthwatering Copy”. The video shows a real client’s sales copy torn apart and rewritten, according to Fortin.

Registration Page

The sign up page title is:

“The copywriter who’s the “secret weapon” behind most of the top Internet and direct marketers bares it all on video…

If You Have An Email Account, Then You, Too, Can Watch A FREE 18-Minute Video On How To Write Mouthwatering Sales Copy Even If You Can’t Write Worth Squat…”

Teachings of the Video

Fortin has listed what the video teaches. The list includes:

– “The worst place for a testimonial and one thing it should NEVER compete with (this website had it all wrong, and it’s costing the owner sales!)…

– The one color that consistently outpulls any other color for the headline…

– “Swiping” is a good technique (duplicating an idea or style), but using an old, proven headline in this particular case was done all wrong, and why…

– Why using this specific word in the headline can scare readers away…

– The “hook” (or “unique selling porposition”) is the most powerful element of the headline, but falls flat on its face in this particular critique…

– A few suggestions culled from the most widely read publications in the world that’s proven to dramatically boost your readership…

– How to use suggestive words that provoke vivid mental imagery and increase your sales (along with a few examples to boot!)…

– A specific yet powerful tool that gets people in the proper frame of mind before they even begin reading the body of your salesletter…

– One simple trick that can crank up your sales by turning your headline into a grabber your readers will find irresistible…”

Link

Go to The Copy Doctor to register for the free video.