Online Newspaper Advertising expenditures increased at 34.9% in Q1 of 2006. Online spending on newspaper ads reached to $613 million, according to Newspaper Association of America.


Online Newspaper Advertising expenditures increased at 34.9% in Q1 of 2006. Online spending on newspaper ads reached to $613 million, according to Newspaper Association of America.

Print and online expenditures for newspapers totaled $11.1 billion for the first quarter of 2006.

John F. Sturm, CEO and President of NAA, said: “Newspaper publishers are winning on the Web and their efforts to attract visitors, build leading Internet properties and monetize their online investments are being recognized by advertisers and consumers ““ as shown by a full two years worth of outstanding consecutive gains”. [source]

James Conaghan, NAA Vice President of Business Analysis & Research, said: “Internet revenues are consistent with our expectations of continued, strong double-digit growth; at roughly 5.5% of total newspaper advertising revenues for the quarter are beginning to gain more critical mass”. [source]

To read the complere news release, click here.

To visit NAA website, click here.