AOL and Women’s National Basketball Association have expanded their integrated marketing partnership. They have launched a broadband video-on-demand channel.


AOL and WNBA have expanded their integrated marketing partnership.

They have launched a broadband video-on-channel which will feature WNBA video highlights and a “Greatest Moments” video series sweepstakes.

The channel will feature videos on:

– Game highlights from the past 10 years
– Behind-the-scenes game coverage
– Feature stories on players
– Interviews with WNBA players

The WNBA video will also be indexed in AOL’s Video Search.

WNBA fans can win a grand prize trip to the 2006 WNBA finals through video-on-demand “Greatest Moments” sweepstakes. AOL.com users will be able to vote for and view moments including Best Shots, and Best Passes.

When a user casts a vote, he/she is automatically enrolled in the sweepstakes.

LINKS:

For more information, click here.

To view WNBA content on AOL, visit WNBA.com.

To view WNBA content on AOL’s Video Search, visit AOL Video Search.