Yahoo Publisher’s Reporting Categories enable publishers to test and target the performance of ads in different areas of their sites, according to Yahoo Publisher Blog.


Yahoo Publisher’s Reporting Categories enable publishers to test and target the performance of ads in different areas of their sites, according to Yahoo Publisher Blog.

Reporting categories also enable publishers to test their ads in different layouts.

Publishers can also assign reporting categories to different ads and measure the success of their campaigns. After measuring the ad performance they can adjust their ad targeting and content strategies accordingly.

Michael Mattis, Blog Editor, wrote on Yahoo Publisher blog: “It’s important to use Reporting Categories to analyze your performance on a granular level. And you’ll want to analyze your Reporting Category data against your knowledge of your users. You might find that a careful study of your users’ desires and behavior combined with granular testing of Categories leads to some unexpected but profitable results”. [source]

To read the complete blog post, click here.

To go to Yahoo Publisher Network, click here.

 

 

 

 

 

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