MySpace is generating more community-related music than other sites, according to a JupiterResearch report, ‘Music and Community: Low Cost, Authentic Promotion’.


MySpace is generating more community-related music than other sites, according to a JupiterResearch report, ‘Music and Community: Low Cost, Authentic Promotion’.

Key findings of JupiterResearch include:

– 53% discover music through videos

– 87% discover music through radio

– Word of mouth is a powerful way to expose and influence musical tastes.

David Card, Vice President and Senior Analyst at JupiterResearch, said: “Music marketers should leverage community sites, such as MySpace, to recreate the feel of personal recommendations of friends”. [source]

To read the complete press release, click here.

For more information on the company, go to JupiterResearch.

 

 

 

 

 

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