Edwards’ Latest Article, ‘Beware: Google Selling Video Ads’

Jim Edwards’ latest article and blog post is called “Beware: Google Selling Video Ads”.

Jim Edwards’ new article is called, “Beware: Google Selling Video Ads”.

Beware: Google Selling Video Ads

– by Jim Edwards

© Jim Edwards – All Rights reserved
http://www.thenetreporter.com
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In a bold move, online advertising and search giant
Google.com announced it will start selling online video ads
this week to distribute across its partner network.

Curiously, Google will reportedly not display the ads on
their main site, Google.com.

The company states that it’s their effort to deliver richer
content demanded by advertisers and consumers that drives
this latest advertising venture.

On the surface, it makes sense.

Video represents the hottest trend online right now and
advertising revenue made Google the darling of Wall Street
and restored investor confidence in viability of the
Internet.

But once you get beyond the euphoria of another Google
success in the making, some serious questions need
addressing before we all mortgage the house and pour the
cash into Google stock.

As I just stated, when Google starts displaying video ads,
they will not play on their main portal site.

The video ads will only display on partner sites most likely
displaying AdSense.

AdSense is the commission driven advertising distribution
system the propelled Google to financial stardom.

When a partner site displays the AdSense code, Google pays a
percentage of ad revenue to the site owner displaying the
ads.

Now it appears, those sites will also, at Google’s option,
display video ads.

Actual details of how the program will work and how
advertisers include their videos in the system or display
them remains sparse.

A search of the Google.com site, the AdSense.Google.com
advertising section, and even the
http://www.google.com/press/ site yielded very few clues to
the actual inner-workings of the new video ads.

But, over the next few weeks, I’m sure the details of the
program will become apparent to all.

Despite the excitement over the video ad buzz, I have two
very real concerns about how video advertisement will play
out with this new system.

First, the fact that Google.com will reportedly not display
the video ads on their own site really bothers me.

Why would they do this?

If the advertising method means such a boon to advertisers,
why wouldn’t they exploit it on their own site?

The answer: despite all their testing on Video.Google.com,
they don’t know how video ads will play out.

Rather than experiment on their main "cash cow" site at
Google.com, they want to work out the kinks on other
people’s sites.

If you ask me, that’s not a very nice way to treat the
people who made you multi-billionaires.

Second, considering the fact that most advertisers who
choose to use video will simply play regurgitated TV
commercials, video ads on Google will debut with mixed
results.

Why?

Because standard TV commercials don’t wok for producing
measurable results that online advertisers can track.

A whole new world of direct-response video advertising must
emerge for advertisers to successfully exploit this new
opportunity.

The real winners at the start of this expansion in video
advertising will be the businesses with products that sell
best when people can see a demonstration or before and after
pictures.

These require the least skill in direct-response copywriting
and create the most impact when viewed by potential
customers.

—
Jim Edwards is a syndicated newspaper columnist and the
co-creator of an amazing course that will teach you step-by-
step and click-by-click how to get your own money-making
videos posted online…

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"Finally! A Quick and Easy Way For YOU To Painlessly
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=>
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*IMNewswatch would like to thank Jim Edwards for granting permission to reprint his latest articles.