Google AdWords has announced the release of click-to-play video ads on its content network. Google is going to add click-to-play video ads to the line-up of text, flash and image ad formats.


Google AdWords has announced the release of click-to-play video ads on its content network. Google is going to add click-to-play video ads to the line-up of text, flash and image ad formats.

Key features of Click-to-Play Video Ads include:

– Publishers can bid on CPC (cost-per-click) or CPM (cost-per-thousand impressions) bases

– Click-to-play video ads will be supported by site-targeted and keyword-targeted campaigns

– Users will have complete control of click-to-play ads

This feature will make video ads more accessible to the advertisers, according to Google AdWords blog.

For more information on Click-to-play video ads, click here.

To go to Google AdWords, click here.

 

 

 

 

 

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