About.com has launched a video player developed by Brightcove with video ad formats. About will be able to produce video content and offer contextual advertising and bundled syndication packages to advertisers.


About.com has launched a video player developed by Brightcove with video ad formats. About.com will be able to produce video content and offer contextual advertising and bundled syndication packages to advertisers.

Scott Meyer, president and chief executive officer of About.com, said: “Our partnership with Brightcove is an important aspect of our strategy to extend our deep text and pictures content into the broadband arena.

About.com’s new player marks our latest move to scale our high-quality online video offering and to offer advertisers unique and compelling ways to reach our consumers.” [Source]

About.com is a provider of consumer information and advice.

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