24/7 Real Media has launched ‘Rich Media Foundry’, an advertising tool to create and send rich media ads.


24/7 Real Media has launched ‘Rich Media Foundry’, an advertising tool to create and send rich media ads.

Rich Media Foundry simplifies the trafficking process for publishers, according to 24/7 Real Media.

Key features of Rich Media Foundry include:

– Third-party rich media vendor code templates

– Ad Wizard feature to create customizable banners, pop-up ads and layered ads

– Pre-roll video support

– Integration with Open AdStream 6 without any modifications (AdStream 6 is 24/7 Real media’s ad management platform)

– Case management features to manage ad product portfolio.

Tom Swenson, product manager for the Rich Media Foundry, said: “The Rich Media Foundry makes managing and optimizing rich media campaigns simple for publishers. More importantly, the technology is designed to be agnostic and scalable, with the ability to support any rich media format, including video, audio, mobile, DTV, and other emerging formats”. [source]

For more information on Rich media foundry, click here.

For more information on the company, visit 24/7 Real Media.

 

 

 

 

 

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