Mercent has launched Mercent Retail Analytics. The service provides reports of online marketing performance.


Mercent has launched Mercent Retail Analytics. The service provides reports of online marketing performance.

The service captures, calculates and presents retail business metrics including:

• Revenue
• Profitability and
• ROI

Mercent Retail Analytics is offered as a free inclusion to Mercent Retail. Mercent Retail allows online retailers to promote and sell products through online marketing channels from a single point of interaction.

Mercent Retail Analytics allows online merchants to perform functions, including:

• Automatically track and report traffic, conversions and orders across referral-based online channels and traditional online channels.
• Automatically calculate and report return-on-ad-spend for each online channel.
• Report performance to individual product SKUs.
• Issue first-party P3P-compliant cookies.
• Capture published offer and ad content for all referrals and conversion events.
• Report ad spend and cost to acquire transactions and customers across fixed-CPC, bid-CPC and revenue share channels.
• Integrate with existing ecommerce and retail management systems.

Links:

For more information on Mercent Retail Analytics, click here.

For more information on the company, click here.

 

 

 

 

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