Internet REIT has acquired Netster. The acquisition gives iREIT over 400,000 domain properties and increases the company’s traffic portfolio to 50 million visitors per month.


iREIT has acquired Netster.com. The acquisition gives iREIT over 400,000 domain properties and increases the company’s traffic portfolio to 50 million visitors per month.

Bob Martin, chief executive officer of iREIT, said: “iREIT is working in partnership with top domain name portfolio owners to build the world’s largest, most profitable and highest-quality portfolio of Internet domain names that have traffic on par with the world’s leading media properties.

iREIT’s acquisition of the Netster.com portal and high-quality components of the Netster portfolio marks a key milestone towards this goal.” [Source]

iREIT brings in traffic through direct navigation techniques. Direct navigation is to locate a website by typing its name directly into a browser’s address bar.

According to Susquehanna Financial and RBC Capital Markets, direct navigation comprises over 6% of US and UK search ad markets. The company also predicts that direct navigation will exceed $1.2 billion ad revenues by 2007.

iREIT is a provider of high-value internet traffic to advertisers. iREIT’s portfolio of domains include Netster.com, Bands.com, AfricanAmericans.com, NativeAmericans.com, VietnamWar.com, and OfficeSupply.com.

For more information on the company, visit iREIT.

 

 

 

 

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