David Frey has released “Marketing Best Practices Newsletter” May 18 issue. The article in this issue is titled “The Postcard vs Salesletter: A Case Study”.


David Frey has released “Marketing Best Practices Newsletter” May 18 issue.

The article in this issue is titled “The Postcard vs Salesletter: A Case Study”.

Contents

The contents of the Newsletter are:

– Flash News # 1

– Flash News # 2

– Article: “The Postcard vs. Salesletter: A Case Study”

– Recommended Resources

Article

The article titled “The Postcard vs Salesletter: A Case Study” discusses if it is better to send out “a full salesletter or a humble postcard”.

According to the article whether to send a postcard or sales letter will depend on a number of things:

“It depends on a number of things like…

1. Are you generating leads or going for the sale?

2. Are you selling something everyone is already familiar with or do you have to explain you offering?

3. Are you sending the piece to past customers or new prospects?” [source]

These points are discussed in detail in the newsletter.

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