eMail click rates have grown to 60% in Q1 of 2006. Weekends have witnessed a growth rate of 40% in clicks, according to ‘Q1 2006 Email Statistics & Survey Results’ by eROI.


eMail click rates have grown to 60% in Q1 of 2006. Weekends have witnessed a growth rate of 40% in clicks, according to ‘Q1 2006 Email Statistics & Survey Results’ by eROI.

The findings of eROI ‘s report include the following:

– 83% of marketers see increase in their lists from this time last year.

– 34 % of marketers use behavioral data for segmentation and targeting.

– 66 % use demographic information to position their offers and newsletters.

– 42% B2C (Business to Consumer) marketers rely on behavioral data and 27% on demographic information.

– 42% B2B (Business to Business) marketers depend on demographic data and 29% on behavioral information.

To download the complete report, click here.

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