Ingenio and UpSnap have announced a partnership to integrate Ingenio Pay Per Call listings into UpSNAP’s mobile search solutions.


Ingenio and UpSnap have announced a partnership to integrate Ingenio Pay Per Call listings into UpSNAP’s mobile search solutions.

This will enable advertisers to reach consumers using UpSNAP’s Free 411 service, which allows people to access free directory assistance from cellular phones using text messaging.

It will also allow advertisers to reach relevant consumers across UpSNAP’s partner network and entire catalog of text messaging services.

Marc Barach, Chief Marketing Officer, of Ingenio, said: “We are building a comprehensive distribution network that goes beyond traditional Web channels to deliver our advertisers quality leads from a wide variety of sources”. [source]

Advertisers interested in participating should sign up at ‘www.ingenio.com’.

The integration of Ingenio’s Pay Per Call listings into UpSNAP’s Mobile Search will go live in Q2 2006.

Ingenio is provider of solutions that combine the telephone and the Web to capitalize on today’s voice-based commerce opportunity.

UpSNAP is a mobile search and live mobile audio entertainment company.

For more information on the partnership, click here.

 

 

 

 

 

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