TACODA and Tremor Network have announced the introduction of behaviorally-targeted in-stream video advertising solution. The product will allow the advertisers to more accurately target their online video campaigns to the most relevant users, according to Tacoda.


TACODA and Tremor Network have announced the introduction of behaviorally-targeted in-stream video advertising solution. The product will allow the advertisers to more accurately target their online video campaigns to the most relevant users, according to Tacoda.

Tacoda will extend its behavioral technology and audience data to Tremor Network. Tremor Network will be Tacoda’s preferred technology provider for in-stream video ads within the TACODA Audience Networks.

Larry Allen, Senior Vice President for Marketing and Business Development at Tacoda, said: “Online video is growing at an extraordinary pace and TACODA will play a big role in monetizing undifferentiated content such as reality series, entertainment and news clips”. [source]

Tacoda is behavioral targeting advertising network.

Tremor Network provides advertisers with in-banner and in-stream video advertising opportunities.

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