Monster Worldwide has acquired PWP. With the acquisition, Monster Worldwide aims at expanding its presence in online advertising and education markets.


Monster Worldwide has acquired PWP. With the acquisition, Monster Worldwide aims at expanding its presence in online advertising and education markets.

PWP is a publisher of directory websites in the educational field. PWP will be integrated with Monster Worldwide’s Internet Advertising and Fee Business segment, along with FastWeb, and Monsterlearning.

PWP owns education-related domain names and generates over 100,000 “˜student to school/college’ referrals per month.

Mark Stoever, General Manager of Monster’s Internet Advertising and Fees business, said: “This transaction presents a tremendous opportunity to increase our presence in the education vertical, currently Monster’s largest consumer advertising segment. The combination of PWP with Monster’s FastWeb and learning products is expected to generate additional high-quality lead generation volume to our growing client base.

We believe the acquisition is very timely given PWP’s development. Joining Monster will provide extra resources to accelerate growth and more fully monetize traffic with an expanding list of advertisers. This acquisition highlights Monster’s commitment to grow the Internet Advertising and Fees segment.” [Source]

For more information on the acquisition, click here.