Lee Odden’s latest blog post titled “Interview with CEO of PRWeb David McInnis” presents the transcript of the full interview with McInnis.


Lee Odden’s latest blog post titled “Interview with CEO of PRWeb David McInnis” presents the transcript of the full interview with McInnis.

Odden’s blog post begins with an introduction to McInnis and PRWeb and then presents the full interview.

Some of the questions Odden asked McInnis are:

– Tell us about your background and how did you start PRWeb.com?

– I first started sending out press releases through PRWeb in 2001and a lot has changed with PRWeb in that time, especially in the past year. What’s your plan for PRWeb and how do you plan on leveraging the Web 2.0 types of features you’ve been adding?

– PRWeb has really pioneered the notion of distributing optimized press releases. AT least one other major wire service has added this service after it become popular with PRWeb. There also many more wire services out there now than in the past 2 years. How would you characterize PRWeb: As as SEO tool, as a tool for public relations, both or something else?

– A lot of SEOs seem to confuse the distribution of press releases with the pickup or media coverage of a release. Distribution of the release is the means, not the end. What’s your opinion and what are some other common misconceptions you hear of from SEOs and online marketers about online PR?

– Some wire services often get knocked for poor editorial quality. What does PRWeb have in place to ensure quality standards?

– PRWeb offers basic statistics on press releases including reads, pickup, prints, forwards, etc. You also offer keywords and referrer info for releases at a higher contribution level. Do you plan on adding or changing those statistics? Will you be offering any statistics in regard to the RSS feeds?

– I see PRWeb listed as the official wire service sponsor of just about every conference related to search, interactive and new media. What are your long term marketing plans for PRWeb?

– What are your favorite search engines and what are some feature improvements you’d like to see?

– What are some of the resources you rely on for information on web 2.0 and online marketing? Best practices, news, industry information.

– What’s the weirdest press release you’ve ever seen submitted to PRWeb?

The answer to the last question is: “The craziest ones never make distribution, and there are simply too many. Needless to say, our editors are kept entertained. (Come to think about it, maybe I should charge them to work here.) We have had everything from alien abductions to Andy Kaufman is Alive releases.

I like catchy headlines the best. The problem with headlines that get too clever is that they tend to lose SEO value”. [source]

For the answers to the other questions go to Odden’s blog.

To go to Odden’s blog, source.

 

 

 

 

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