Tacoda and Tremor Network are going to provide behavioral targeted video ads for their networks. Tremor’s clients will be able to buy pre-roll, mid-roll, and post-roll video ads.


Tacoda and Tremor Network are going to provide behavioral targeted video ads for their networks. Tremor’s clients will be able to buy pre-roll, mid-roll, and post-roll video ads.

Tremor’s technology will serve in-stream video ads that are bought by Tacoda’s advertisers on its Audience Network. The video ads will combine Tacoda’s targeting technology with Tremor’s ad insertion technology.

Dave Morgan, CEO of Tacoda, said: “Brand advertising is a core of what we’re doing in our network, and since video advertising has been shown to drive better branding impact than graphic ads alone, we decided it was time to develop relationships and partnerships with people who know video advertising well.” [Source]

Tremor offers contextual targeting on its rich-media ads. Tremor plans to add the service to its in-stream ads also.

For more information on Tacoda, click here.

For more information on Tremor Network, click here.

 

 

 

 

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